TOPICS PURPOSE CONTENT OBJECTIVES PROSPECTS DURATION
FUNDAMENTALS OF SUCCESSFUL SELLING SKILLS TO DETERMINE CUSTOMERS’ BASIC NEEDS AND PHYSIOLOGICAL VALUES TO ADAPT AND PRESENT PRODUCTS AND SERVICES TO MATCH THEIR DESIRE EXPECTATIONS.

#THE SELLING BACKGROUND.

#PRE-CALL  PLANNING  #FEATURES, BENEFITS AND BUYING MOTIVES. #THE SALES CALL ANALYSIS #ACTION PLANNING

 

GAIN THE RIGHT SKILLS, ATTITUDE, BEHAVIORS AND PERSUASIVE TECHNIQUES. TO POSITION YOUR PRODUCT OR SERVICE AND MAKE A SALE.

SALES REPRESENTATIVES;

SALES TEAMS;  KEY  ACCOUNT MANAGERS; SALES MANAGERS; MARKET MANAGERS.

FIVE DAYS                            
CRITICAL THINKING SKILLS DEVELOP SKILLS FOR MAKING BETTER BUSINESS DECISIONS FOR YOUR DEPARTMENT, BUSINESS UNIT AND COMPANY #A BROADER VISION #CRITIACAL THINKING CAPABILITIES  #LOGICAL DEDUCTIONS                # PROBLEM-SOLVING # BEST PRACTICE ALIGNMENT # DECISIONS MAKING PROCESS #IMPLIMENTING  OPTIONS. LEARN SOLID TECHNIQUES FOR ANALYZING PROBLEMS. GENERATING AND EVALUATING SOLUTIONS, SELECTING AND IMPLEMENTING THE BEST SOLUTION. ALL MIDDLES AND SUPERVISORS, WHO WANT TO MAKE BETTER RESULT.                            
DEVELOPING VALUE BASE MARKETING/ SELLING SKILLS TO DEFINE, AND COMMUNICATE  CUSTOMER VALUE, AND INCREASE OVERALL SALES PERFORMANCE.

# ABOARDER VISION

#CRITICALTHINKING

#CUSTOMER VALUE ANALYSIS #SEGMENTATION AND TARGETTING #INTEGRATING  CUSTOMER VALUE IN THE SELLING PROCESS #FROM PRACTICE TO APPLICATION.

#ACTION PLAN.

Profitable customer-centricity and management of sales teams for solution selling in premium offer market.

Business intelligence for customer insight.

EXPERIENCED SALES REPRESENTATIVES. KEY ACCOUNT MANAGERS OR ANY COMMERCIAL ROLE PLAYER INTEGRATING WITH CUSTOMERS, WITH SALES OBJECTIVES AS IMPORTANT TASKS. TWO DAYS
FUNDAMENTALS OF CONSUMER MARKETING SKILLS. GAIN CRITICAL KNOWLEDGE AND ACQUIRE TOOLS FOR MAKING A CONTRIBUTIONYOUR COMPANY MARKETING PLAN.

#DEFINITION OF MARKING.

#THE 4PS; PRICING

#4PS; PLACE

#BRAND SEGMENTATION #TARGETING AND POSITIONING #UNDERSTANDING YOUR BRAND AND INFORMATION REQUIREMENTS, EXECUTING INTEGRATED MARKETING COMMUNICATION STRATEGY

GET SOLIDVIEW OF THE MARKETING PROCESS, USE STRATEGY TO INCREASEYOURCUSTOMERS PERCEPTION OF ADDED VALUE AND SERVICES  ALL MANAGERS WORKING IN CONSUMER MARKETS WHO ARE WITHOUT A FORMALMARKETING BACKGROUND THREE DAYS
B2B SALE & MARKETING STRATEGY SKILLS UNDERSTANDING B2B MARKETING, CUSTOMER CENTRICITY, SELLER BUYER RELATIONS, INNOVATION MANAGEMENT, VALUE CHAININTIGRATIONAND EMERGING MARKETS. #TREND AND ISSUES IN BUSINESS MARKETS  #CUSTOMER VALUE MARKETING  #CUSTOMER CENTRICITY AND DELIGHT  # MARKET INTELLIGENCE #SEGMENTATION TARGETING AND POSITIONING. #INNOVATION AND MARKETING #PORTFOLIO MANAGEMENT AND MARKETING RELATIONSHIP MARKETING AND KEY ACCOUNT MANAGEMENT. #STRATEGIC BRAND MANAGEMENTSTRATEGIC VALUE PRICING. BRIDGE THE GAP BETWEEN MARKETING & OTHER DEPARTMENT. CRAFT A CLEAR CUSTOMER VALUE PROMOTION AS THE CORE OF YOUR MARKETING STRATEGY.

GENERAL MANAGERS.

BRAND MANAGERS.

MARKETING MANAGERS.

Sales managers

FIVE DAYS
MARKET DEVELOPMENT AND MANAGEMENT SKILLS UNDERSTANDING MARKET STRUCTURE DYNAMICS TO MANAGE CUSTOMER, MARKETS AND CHANNEL FIRMS VALUES , WITH PRODUCTS, SERVICES AND IDEAS THAT RESONATE WITH THEM.

#CURRENT MARKET TREND

#RESEARCH AND ANALYSIS. #MARKET SEGMENTATION

#MARKET STRATEGY

#POSITIONING  STRATEGY

#BUSINESS GROWTH STRATEGY.  

#PERFORMANCE MAAGEMENT #SALES COMMUNICATION AND MANAGEMENT.

 

TO BRIDGE RED FAG AND PERFORMANCE GAPS IN MARKET TO STRENGTHEN COMPETITIVE PERFORMANCE POSITIONINGFOR SUSTAINABLE GROWTH IN MARKETS.

MARKET MANAGERS.

SALES MANAGERS’

SALES REPRESENTATIVES

CUSTOMER SERVICE. CUSTOMER SERVICE TEAM.

MARKET RESEARCH TEAM. BUSINESS COMMUNICATION TEAM WHO WANT TO BUILD STRATEGIC RELATIONSHIP FOR INCREASING WELL BEING OF ORGANISATION

 

THREE DAYS
DEVELOPING AND PRESENTING BUSINESS PLAN GAIN CAPACITY TO PACKAGE YOUR INITIATIVES IN A SOLID BUSINESS PLAN THAT SUPPORTS YOUR COMPANY STRATEGY

#PLANNING YOUR STRATEGY.

#CONSIDERING YOUR TARGET AUDIENCE .

#PUTTING YOUR IDEA IN A BROADER STRATEGIC CONTEXT.

BEING CLEAR ON YOUR PERSONAL GOALS

#PACKAGING YOUR BUSINESS GOALS.

# PREPARING YOUR BACK UP ANALYSIS.

#DATA PRESENTATION ANALYSIS TECHNIQUES  AND ANALYSIS.

#SELLING YOUR BUSINESS PLAN.

 

TO WRITE A REAL BUSINESS PLAN FOR

YOUR INITIATIVES.

TO ESTIMATE THE RESOURCES YOUR INITIATIVE WILL REQUIRE, AND THE BENEFITS IT WILL ACHIEVE.

 

ALL MANAGERS WHO HAVE TO DEVELOP AND PRESENT A BUSINESS CASE TO SENIOR MANAGEMENT FIVE DAYS
BUSINESS COMMUNICATION AND INFLUENCE SKILLS INCREASE YOUR SKILLS ININ USING DIFFERENT COMMUNICATIONS MEDIA EFFECTIVELY TO ACHIEVE YOUR GOALS.

#COMMUNICATION CONTEXT BEING CLEAR AND EFFECTIVE.

#COMMUNICATION STYLE AND PREFERENCES.

#UNDERSTANDING EFFECTIVE MEDIA AND CHOOSING CHANNEL COMMUNICATIONS PLANNING.

#IMPLEMENTATION

IMPROVE YOUR ABILITY TO FORMULATE YOUR COMMUNICATION FOR GREATER IMPACT.

GIVE POWERFUL PERSUASION.

DEVELOP YOUR PERSONAL STYLE

ALL MANAGERS WITH INTERACTIONS AND EXCHANGE WITH  PARTNERS, CUSTOMERS, SUPERVISORS, TEAMS AND EXTERNAL STAKEHOLDERS, WHO ARE US IN TECHNOLOGY TO COMMUNICATE SELL, PERSUADE OR COLLABORATE.  
DEVELOPING YOUR CREATIVE BUSINESS THINKING SKILLS USE CREATIVE BUSINESS THINKING TECHNIGUES TO GENERATE FRESH, NEW AND INNOVATIVE IDEAS.

#INNOVATIVE CONTEXT FOR CREATIVITY.

#CREATIV THINKING TOOLS.

#MANAGING CREATIVITY

#ACTION PLAN

#WRAP-UP FROM BOTTOM- UP.

CAPACITY TO THINK OUTSIDE THE BOX.

TO FIND INNOVATIVE SOLUTIONS TO TOUGH BUSINESS CHALLENGES.

TO MANAGE CREATIVITY AND THE CREATIVE PROCESS IN YOUR TEAM.

MANAGERS AT ALL LEVELS WHO WANTS TO DEVELOP THEIR CREATIVE THINKING SKILLS AND ESTABLISH PROCESSES IN THEIR TEAM THREE DAYS
PRODUCT LIFE CYCLE MANAGEMENT SKILLS LEARN TO MANAGE PRODUCT PROFITABLY ACCROO THE PRODUCT LIFE CYCLE

#INTRODUCTION TO PRODUCT MANAGEMENT.

#QUICK REMINDER OF KEY MARKETING CONCPTS.

#THE PRODUCT LIFE CYCLE.

PRODUCT MARKETING TOOLS

#STRATEGISING FOR SUCCESS ACROSS THE LIFE CYCLE.

#PLC APPLICATION SESSION.

#PLANNING FOR PROFITABILITY ACROSS THE LIFE CYCLE.

LEARN TO UNDERSTAND THE ROLE OF A PRODUCT MARKETING MANAGER AND DIFFERENT STAGES OF THE PLC AND ACTION AT EACH STAGE.

PRODUCT MANAGERS

PRODUCT MARKETERSPRODUCT MARKETING MANAGERS AND

BRAND MANAGERS.

THREE DAYS
MANAGING CHANNELS & DISTRBUTION NETWORK LEARN TO ADDAPT YOUR LONGTERM STRATEGYTO RETAILERS CHANGING DEMANDS.

#SETTING THE SCHEME

#VALUE BASED SELLING.

#INTERPERSONAL SELLING.

#SALES PLANNING AND EXECUTION.

  COUNTRY SALES, MARKETING, CHANNEL AND RETAIL LEADERS, WHO WANT TO STRENGTHEN THE RELATIONSHIP THEY HAVE WITH THE RETAIL TRADE. THREE DAYS
BUSINESS PROCESS ALIGNMENT SKILLS STREAMLINE AND ALINE YOUR BUSINESS PROCESSES FOR MORE EFFECTIVE STRATEGY EXECUTION.

#STRATEGIC FOUNDATION

#BUSINESS PROCESS MANAGEMENT.

#IMMPROVING AND REDESGNING PROCESSES

#FROM STRATEGY TO BUSINESS ALIGNMENT AND KEY METRICS.

#MANAGING PROCESS CHANGES TO IMPLEMENT STRATEGIES,

TO DESIGN AND IMPLEMENT THE BEST PROCESSES.

ENSURE PROCESSES WORK TOGETHER IN THE SERVICE OF YOUR STRATEGIC OBJECTIVES.

ESSES ACROSS EXPERIENCED MANAGER WHO HAVE THE RESPONSIBILITY TO CREATE, IMPROVE, OR MANAGE PROCESSES ACROSS FUNCTIONS. THREE DAYS
BUSINESS PERFORMANCE MEASUREMENT AND MANAGEMENT SKILLS LEARN TO SET THE RIGHT KEY BENCHMARK FOR YOUR STRATEGY SO PEOPLE CAN FOCUS ON REALIZING STRATEGIC GOALS.

#PERFORMANCE MANAGEMENT CONTEXT.

VALUE DRIVERS AND STRATEGY.

#STRATEGY MAPPING AND BALANCED SCORECARDS.

#IDENTIFYING THE BEST MEASURES AND SYSTEMS.

#MANAGING THE DELIVERY OF BUSINESS PERFORMANCE.

SET UP SIMPLE AND MEANINGFUL CORPORATE PERFORMANCE MANAGEMENT AND REPORTING PROCESS.

CREATE A COMMON LANGUAGE AROUND CORPORATE PERFORMANCE MANAGEMENT AND GET PEOPLE BUY-IN.

SENIOR MANAGERS.

DIVISIONAL LINE MANAGERS.

FINANCE MANAGERS AND HEAD OF FUNCTIONS.

THREE DAYS
BUSINESS  STRATEGY FOR MANAGERS SKILLS CREATE GREATER VALUE AS A MANAGER, BY THINKING STRATEGICALLY ABOUT OPPORTUNITIES, RESOURCES AND RISKS

#STRATEGY FOUNDAMENTALS.       #THE BASIC AND ALTERNATIVE APPROACHES TO STRATEGY.  #INTODUCTTION TO STRATEGY CONCEPTS.

#STRATEGIC ANALYSIS.

STRATEGIC ALTERNATIVES AND SELECTION.

#IMPLEMENTING YOUR STRATEGY

DEVELOP A SOLID UNDERSTANDING OF BUSINESS STRATEGY.

USE STRATEGIC THINKING LEADS TO MAKE A BETTEREVALUATION OF OPPORTUNITIES.

MIDDLE MANAGER WHO NEED TO UNDERSTAND STRATEGY FOR BUSINESS GROWTH EXPERIENCES. THREE DAYS
BUILDING BRAND PRINCIPLES AND STRONG BRANDS IN MARKETS UNDERSTANDING BRAND PRINCIPLES TO SHIFT, YOUR BRANDING FOCUS AND STRATEGY TO MATCH CHANGING CONSUMER EXPECTATION.

#BRAND DEFINITIONS

#STRATEGIC PLANNING CYCLE.

#BRAND DEVELOPMENT.

#TYPES OF BRANDS.

#THE CHANGING FACE OF CONSUMER MARKETING AND BRANDING.

#MEDIA-NATURAL BRAND COMMUNICATION PLAN.

#THE VALUE OF REPUTATION MANAGEMENT.

GAINING NEW TOOLS AND TECHNIQUES THAT RESPOND TO SHIFTING EXPECTATIONS THAT CONSUMER HAVE TOWARDS BRANDS. MANAGERS AND EXECUTIVES WHO FORMULATE AND IMPLEMENT BRANDING STRATEGY. THREE DAYS