Scheduled Programme

• Building high- trust clients relationship.
• Emphasising customer value that fits.
• Outperforming competitors.
• Defining value as your prospect definition.
• Mastering the head game.
• Understanding your customer.
• Growing your business within exceptional skills of segmentation; differentiation; and adaptation.

• CEO’s
• Entrepreneurs.
• Sales representatives
• Marketing/sales team
• All those who want to understand customer motivations, as guide for improved engagement to earn ROI in brand journey in markets.

• Customer value insights.
• Market segmentation.
• Personalisation of values.
• Customer value propositioning strategy.
• Leads generation.   Sales growth at ROI.

• Customer value analysis.
• Why customer buy?
• The customer value marketing.
• Market segmentation and targeting.
• Reasons and importance of segmentation.
• Implication for sales activities planning.
• Embedding customer values in the selling process.
• Gaining attention and interest from the start.

IN

APRIL, 2021

• A business cycle product.
• A process of exchange in market.
• Production, selling, buying, and consumption processes.
• Workshop is designed to give you the right knowledge, skills, attitude, behaviour and persuasive techniques to position your products, services and make a sale at improved ROI.

• Marketing managers and team.
• Sales representatives.
• Sales managers and team.
• Logistics managers and team.
• Communication managers and team.

• Capacity for sales representative job functions.
• Sales call planning.
• Setting call objectives.
• Sales strategy.
• Action program.
• Benefit and buying motives.
• Post call analysis.

• The larger environment relationship
• Customer deeper motivation relationship.
• Marketing practice.
• Market performance budget.
• Action program.
• Selling process practices- messy middle to post touch points.
• KPI’s, sales report and meeting.

IN

MAY, 2021

• Pragmatic market definitions.
• Workshop initiatives and impact in marketing plans, implementation.
• Emphasises marketing budget to activate pragmatic tools.
• Impact on the bottom line to reach fragmented segment of customers.
• Activate intensive communication  and distribution.

• Capacity to write a practical marketing plan.
• Challenge marketing habit that might threaten to disintegrate your planned focus.
• To involve other part of the business whose support is critical for implementing your plans

• Business environment relationship.
• Customer deeper motivation relationships.
• Marketing process alignment.
• Strategic customer value integration.
• Marketing budget.
• Audience engagement.
• Action program.

IN

June, 2021

• A written document detailing how a business is going to achieve its goals and attract investment.
• Development of work plan for productivity flow efficiencies.
• Packaging your initiatives in a solid business plan.
• Integrating strategy that support plan focus.

• for business players, performers and proce3ssors.
• all who want to develop and present a business case to senior management board and investors.

• Capacity to package your plan for presentation.
• To define your ideas without getting defensive.
• Getting approval and negotiate real commitment of resources.
• Have better understanding of your business issues.

• Planning and types of business plan.
• Strategic planning focus.
• Process framework planning.
• Performances management plan.
• Tactical operations plan
• Considering your audience.
• Packaging your business.
• layout, your assumptions and be ready to remodel based on changed in assumptions.
• Prepare backup analysis to effectively respond to questions and answers.

IN

JULY, 2021

• Organisation, Industry landscape relationship, with creative potentials and purpose to explore deeper customer relationships to guide its brand journey from inception value positioning touchpoint.
• And speak value through communications campaign strategies to engage prospects, generate leads at improved ROI.

• For: marketing managers.
• Communications managers.
• Financial managers.
• All those that want to explore and apply customer deeper motivations as a guide for more engagement and ROI achievement in markets

• Industry landscape relationships skills.
• First part- data strategy.
• Integrated content building framework.
• Customer value propositioning strategy.
• Campaign messaging strategy.

• Industry market environment dynamics.
• Customer deeper relationship, potentials and purpose.
• Content marketing framework integration.
• Customer value positioning strategy.
• Campaign messaging strategy.
• Prospects engagement and leads generation.
• Market forecasting and action programme.

IN

AUGUST, 2021

• A business brand represent, creative translation of  its business strategy to:
• Brand expression.
• Marketing.
• Customer awareness.
• Customer recognition.
• Consumer behaviour.
• Emphasising, customer deeper motivations relationship, as a guide to unlock prospects engagement, and earn improve ROI, in markets.

• For: marketing managers.
• Sales managers.
• Brand managers.
• And all those who want to connect their company brand with consumer shifting demand market.

• Brand environment and purpose.
• Brand deeper motivation of Customer relationship skills.
• Brand stimulation of audience engagement.
• Brand value positioning strategies

• What is the meaning of branding?
• The environment of a brand.
• The link between business strategy and brand strategy.
• Types of brands.
• Challenges in brand development.
• Brand features.

IN

SEPT, 2021

• Building high- trust clients relationship.
• Emphasising customer value that fits.
• Outperforming competitors.
• Defining value as your prospect definition.
• Mastering the head game.
• Understanding your customer.
• Growing your business within exceptional skills of segmentation; differentiation; and adaptation.

• CEO’s
• Entrepreneurs.
• Sales representatives
• Marketing/sales team
• All those who want to understand customer motivations, as guide for improved engagement to earn ROI in brand journey in markets

• Customer value insights.
• Market segmentation.
• Personalisation of values.
• Customer value propositioning strategy.
• Leads generation.   Sales growth at ROI.

• Customer value analysis.
• Why customer buy?
• The customer value marketing.
• Market segmentation and targeting.
• Reasons and importance of segmentation.
• Implication for sales activities planning.
• Embedding customer values in the selling process.
• Gaining attention and interest from the start.

IN

OCT, 2021

• A written document detailing how a business is going to achieve its goals and attract investment.
• Development of work plan for productivity flow efficiencies.
• Packaging your initiatives in a solid business plan.
• integrating strategy that support plan focus.

• for business players, performers and proce3ssors.
• all who want to develop and present a business case to senior management board and investors.

• Capacity to package your plan for presentation.
• To define your ideas without getting defensive.
• Getting approval and negotiate real commitment of resources.
• Have a better understanding of your business issues.

• Planning and types of business plan.
• Strategic planning focus.
• Process framework planning.
• Performances management plan.
• Tactical operations plan
• Considering your audience.
• Packaging your business.
• layout, your assumptions and be ready to remodel based on changed in assumptions.
• Prepare backup analysis to effectively respond to questions and answers.

IN

NOV, 2021

• Pragmatic market definitions.
• Workshop initiatives and impact in marketing plans, implementation.
• Emphasises marketing budget to activate pragmatic tools.
• Impact on the bottom line to reach fragmented segment of customers.
• Activate intensive communication and distribution.

• Capacity to write a practical marketing plan.
• Challenge marketing habit that might threaten to disintegrate your planned focus.
• To involve other parts of the business whose support is critical for implementing your plans

• Business environment relationship.
• Customer deeper motivation relationships.
• Marketing process alignment.
• Strategic customer value integration.
• Marketing budget.
• Audience engagement.
• Action program.

IN

DEC, 2021